PREPARED BY: Communications Department
DATE: November 21, 2024
SUBJECT: October 15, 2023 – November 14, 2024, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | October 15 – November 14 | September 15 – October 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 7 | 6 | 1 |
| Media Requests Received | 8 | 11 | -3 |
| Wechu.org pageviews | 103,564 | 109,588 | -6,024 |
| YouTube Channel Subscribers | 1,792 | 1,791 | 1 |
| Email Subscribers | 6,969 | 6,980 | -11 |
| Emails Distributed | 9 | 10 | -1 |
| Facebook Fans | 19,480 | 19,420 | 60 |
| Facebook Posts | 73 | 68 | 5 |
| Twitter Followers | 8,555 | 8,641 | -86 |
| Twitter Posts | 72 | 70 | 2 |
| Instagram Followers | 1,815 | 1,768 | 47 |
| Instagram Posts | 29 | 32 | -3 |
| LinkedIn Followers | 1,795 | 1,775 | 20 |
| LinkedIn Posts | 19 | 15 | 4 |
Media Exposure |
92 | 110 | -18 |
Data Notes can be provided upon request.
Media Exposure Overview Graph
Notes: From October 15 – November 14, we experienced two notable peaks of media exposure:
October 16 – The event to launch the SSNAPP Neighbourhood Safety Plans was well attended by local media and resulted in 6 stories. Additionally, stories were published following our news release regarding the change in Rapid Antigen Test distribution through public health units.
October 25 – The stories captured in this peak included ONA’s contract agreement and the confirmation that the SafePoint lease was not renewed.
Website Overview Graph
Notes: Darker blue line represents the current timeframe. From October 15 – November 14, we saw very similar website traffic patterns as the previous month, but a slightly lower volume of visits overall.
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Notes: We continue to see growth across our Meta platforms (Facebook and Instagram) which can be attributed to the high number of paid campaigns and boosted posts which have been in market.
Discussion - Neighbourhood Safety Plans
On Wednesday, October 16, the Substance Supports in Neighbourhoods Accessed through Police Partnerships (SSNAPP) released Neighbourhood Safety Plans for four different neighbourhoods in Windsor.
The launch occurred at a media event which was planned in collaboration between the Windsor-Essex County Health Unit, the City of Windsor, and Windsor Police Services (who are all part of the SSNAPP). A joint News Release went out in conjunction with the event, followed by a paid social media post. The Neighbourhood Safety Plans are available in four languages, and can be accessed online through the SSNAPP website.
Media coverage included online stories from all local outlets (six stories), as well as coverage on CTV and CBC’s nightly news casts with interviews provided by committee members (including WECHU staff). The boosted social post reached a total of 14,536 accounts on Meta. It was shared by 25 accounts, and 1,642 users clicked the link to visit the SSNAPP webpage with the safety plans.