Meeting Date
Meeting Document Type
Information Report
December 2021 - Communications Update
SUBMITTED BY
Communications Department
DATE
January 2022
SUBJECT
December 2021 - Communications Update
Metrics
| SOURCE | NOVEMBER | DECEMBER | DIFFERENCE |
|---|---|---|---|
|
News Releases Issued |
5 |
8 |
+3 |
|
Media Advisories Issued |
1 |
1 |
0 |
|
Media Statements or Notifications |
36 |
28 |
-8 |
|
Media Requests Received1 |
43 |
69 |
+26 |
|
AM 800 Morning Segments2 |
6 |
2 |
-4 |
|
YouTube Media Briefing Videos3 |
11 |
12 |
+1 |
|
Wechu.org page views4 |
857,259 |
1,461,105 |
+603,846 |
|
YouTube Channel Subscribers |
1,747 |
1,469 |
+22 |
|
Email Subscribers5 |
8,324 |
8,314 |
-10 |
|
Emails Distributed |
42 |
34 |
-8 |
|
Facebook Fans |
18,490 |
18,574 |
+84 |
|
Facebook Posts |
124 |
112 |
-12 |
|
Twitter Follower |
7,968 |
8,242 |
+274 |
|
Twitter Posts |
118 |
104 |
-14 |
|
Instagram Followers |
1,331 |
1,373 |
+42 |
|
Instagram Posts |
9 |
5 |
-4 |
|
LinkedIn Followers |
1,024 |
1,035 |
+11 |
|
LinkedIn Posts |
81 |
59 |
-22 |
|
Media Exposure8 |
910 |
1,503 |
+593 |
Media Exposure Overview
Website Overview
Social Media Growth
Current Notable Projects
- Maintaining marketing and communication efforts regarding ongoing vaccine rollout in the region by public health and our partners. In particular, the opening of the especially with the opening of the Hôtel-Dieu Grace Healthcare (HDGH) in West Windsor and Nature Fresh Farms Recreation Centre in Leamington.
- Responding to media and public inquiries through multiple channels including emails, calls, and web form submissions. Social media direct messages are currently redirected to the wechu.org web form.
Data Notes:
- Media requests received is a compiled list of documented requests we captured for interviews, data clarification, or general request for information from the media. Given the volume of requests during COVID-19, many exchanges with the media through text messages or quick phone calls to answer questions may not be captured. In many instances, each request led to multiple interactions with reporters.
- Dr. Ahmed joined Mike and Lisa on the AM 800 Morning Drive every morning at 8:06 a.m. starting on Wednesday, March 17, 2020. On August 17, 2020, we went to a Monday, Wednesday, and Friday schedule with holidays off. On July 19, 2021, Dr. Ahmed continued to join Mike and Lisa Monday and Wednesday mornings to keep the community informed. On September 16, 2021, Nicole Dupuis and Dr. Nesathurai were conducting interviews with Mike and Lisa on Monday and Wednesday mornings. Staring the week of November 15, 2021, interviews were being conducted on Wednesdays only. December 8 was the last Wednesday WECHU appearance on the program as a regular weekly guest.
- YouTube Live videos started on June 23, 2020. Prior Public Health Update videos on YouTube were exported videos recorded through Facebook Live. In July 2021, YouTube Live broadcasts were scaled down to Fridays only from a Monday, Wednesday, and Friday rotation. In September 2021, media briefings were increased to Monday, Wednesdays and Fridays and streamed live. On September 20, 2021, media briefings were recorded and then posted to YouTube.
- Website analytics are provided by Siteimprove. The metric provided is for page views to wechu.org. Previously, we were reporting on the local-updates webpage only.
- Email subscribers are those individuals who signed up to receive promotional emails from the Windsor-Essex County Health Unit. The analytics are provided through Mailchimp.
- Social media metrics are provided through Hootsuite.
- Media exposure information in this report were generated using Meltwater Media Monitoring Solution. News stories may be duplicates or missing as the platform is currently being optimized to better track Windsor-Essex County Health Unit mentions in the media landscape.