PREPARED BY:
Communications Department
DATE:
April 20 2023
SUBJECT:
February 15, 2023 – March 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | Feb 15 – Mar 14 |
Jan 15 – Feb 14 |
DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
2 |
8 |
-6 |
|
Media Requests Received |
20 |
34 |
-14 |
|
Wechu.org pageviews |
98,631 |
118,733 |
-20,102 |
|
YouTube Channel Subscribers |
1,743 |
1,731 |
+12 |
|
Email Subscribers |
7,537 |
7,548 |
-11 |
|
Emails Distributed |
7 |
12 |
-5 |
|
Facebook Fans |
19,017 |
18,987 |
+30 |
|
Facebook Posts |
73 |
77 |
-4 |
|
Twitter Followers |
8,720 |
8,704 |
+16 |
|
Twitter Posts |
70 |
76 |
-6 |
|
Instagram Followers |
1,527 |
1,521 |
+6 |
|
Instagram Posts |
41 |
41 |
-- |
|
LinkedIn Followers |
1,377 |
1,340 |
+37 |
|
LinkedIn Posts |
27 |
34 |
-7 |
| Media Exposure |
163 |
184 |
-21 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Website Overview Graph
Social Media Overview Graph
DISCUSSION
The Communications Department supported Environmental Health with their Stay Warm campaign from December 2022 until the end of February 2023. The campaign provides information and tips to safely enjoy the winter months.
Campaign components included radio ads, digital media ads (i.e., Google ads), social media ads and organic posts, and WECHU-owned media (i.e., website banner, on-hold messaging).
The Google Display / Search ad yielded 92,289 impressions (i.e., the number of times the ads were on screen), and 622 link clicks. The social media ad ran on Facebook and yielded a reach of 32,610 (i.e., the number of people who saw the ad at least once), and 158,695 impressions. From Facebook, there were a total of 119 post reactions including 5 comments and 21 shares. It also received 722 unique link clicks, which took users to the Stay Warm webpage.