PREPARED BY:
Communications Department
DATE:
January 19, 2023
SUBJECT:
November 15 – December 14, 2022 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | Nov 15 – Dec 14 | Oct 15 – Nov 14 | DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
1 |
5 |
-4 |
|
Media Requests Received |
15 |
29 |
-14 |
|
Wechu.org pageviews |
127,885 |
123,940 |
+3,945 |
|
YouTube Channel Subscribers |
1,729 |
1,733 |
-4 |
|
Email Subscribers |
7,649 |
7,687 |
-38 |
|
Emails Distributed |
6 |
9 |
-3 |
|
Facebook Fans |
18,908 |
18,897 |
+11 |
|
Facebook Posts |
60 |
63 |
-3 |
|
Twitter Followers |
8,674 |
8,698 |
-24 |
|
Twitter Posts |
45 |
60 |
-15 |
|
Instagram Followers |
1,503 |
1,498 |
+5 |
|
Instagram Posts |
31 |
28 |
+3 |
|
LinkedIn Followers |
1,290 |
1,271 |
+19 |
|
LinkedIn Posts |
19 |
25 |
-6 |
|
Media Exposure |
91 |
94 |
-3 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Website Overview Graph
Social Media Overview Graph
Note: Twitter experienced a large drop in users following Elon Musk’s purchase and take over of the platform at the end of October. User drop-off has been on-going, and is projected to continue throughout the upcoming year.
DISCUSSION
For six weeks, the Communications Department supported Environmental Health with the promotion of Foods Safety At Home. The campaign ran for a total of eight weeks and included Google Display ads and radio ads, as well as organic (unpaid) social media posts.
The focus of the campaign was to increase food safety knowledge among people who are preparing food at home – for themselves and others. Messages contained educational information and directed viewers to food safety webpages.
The Google Display ads logged a total of 51,353 impressions (e.g., the number of times the ads were on screen), and 590 link clicks. Our website metrics showed a total of 785 page views (696 unique page views) for the Food Safety At Home webpage.