PREPARED BY:
Communications Department
DATE:
November 21, 2023
SUBJECT:
October 15, 2023 – November 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | October 15 - November 14 | September 15 - October 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 1 | 6 | -5 |
| Media Requests Received | 8 | 11 | -3 |
| Wechu.org pageviews* | 135,260 | 127,528 | 7,732 |
| YouTube Channel Subscribers | 1,748 | 1,744 | 4 |
| Email Subscribers | 7,222 | 7,242 | -20 |
| Emails Distributed | 7 | 12 | -5 |
| Facebook Fans | 19,191 | 19,176 | 15 |
| Facebook Posts | 64 | 60 | 4 |
| Twitter Followers | 8,643 | 8,652 | -9 |
| Twitter Posts | 71 | 58 | 13 |
| Instagram Followers | 1,609 | 1,605 | 4 |
| Instagram Posts | 43 | 33 | 10 |
| LinkedIn Followers | 1,606 | 1,641 | -35 |
| LinkedIn Posts | 15 | 18 | -3 |
| Media Exposure | 41 | 101 | -60 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Notes: From October 15 – November 14, we experienced one large peak, and a handful of smaller peaks of exposure:
Oct. 16 – We saw a spike in media coverage following a news release confirming the first human case of West Nile Virus in Windsor-Essex County.
Nov. 8 – 10 – Across these dates, a variety of stories were covered in the media including an event for the public to properly dispose of old medications, radon awareness, and the start of stories around the provincial pause on Consumption and Treatment Service site proposal reviews.
Nov. 13 – On this date, high media coverage was related to the Consumption and Treatment Service site proposal pause, and a news release issued by the WECHU regarding the Immunization of School Pupils Act and the current number of out-dated records locally.
Website Overview Graph
Notes: During the timeframe of October 15 – November 14, we saw very similar website traffic patterns as the previous month.
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Note: We saw a drop in Followers on LinkedIn, which occurred on a specific day. This is assumed to have been a clean-out of the platform of spam accounts.
DISCUSSION
The Communications Department worked with the Chronic Disease & Injury Prevention team on a series of boosted social media posts, as well as digital and radio ads for Mental Health Awareness Month, taking place in October.
While some of the components are still in market, the social media campaign has proved successful. The goal of these posts was to drive traffic to the website, specifically to a page of mental health support resources or a page of mental health education and promotion. In total, the boosted posts have reached 32,641 accounts, and have resulted in 676 link clicks.