PREPARED BY: Communications Department
DATE: June 20, 2024
SUBJECT: April 15, 2023 – May 14, 2024, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | April 15 - May 14 | March 15 - April 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 5 | 5 | 0 |
| Media Requests Received | 7 | 9 | -2 |
| Wechu.org pageviews | 90,478 | 83,421 | 7,057 |
| YouTube Channel Subscribers | 1,766 | 1,769 | -3 |
| Email Subscribers | 7,111 | 7,136 | -25 |
| Emails Distributed | 6 | 7 | -1 |
| Facebook Fans | 19,220 | 19,206 | 14 |
| Facebook Posts | 71 | 55 | 16 |
| Twitter Followers | 8,645 | 8,644 | 1 |
| Twitter Posts | 72 | 56 | 16 |
| Instagram Followers | 1,667 | 1,664 | 3 |
| Instagram Posts | 37 | 28 | 9 |
| LinkedIn Followers | 1,716 | 1,689 | 27 |
| LinkedIn Posts | 14 | 12 | 2 |
| Media Exposure | 51 | 80 | -29 |
Data Notes can be provided upon request.
Media Exposure Overview Graph
Notes: From March 15 – April 14, we experienced two main peaks of media exposure:
March 21 & 22 – On March 21, the WECHU issued a news release with tips to stay safe when watching the solar eclipse which resulted in 17 total stories between the two days.
April 12 – A story was released focused on Grey Bruce Public Health Unit’s funding. The article mentioned the WECHU for our similar budget reductions.
Website Overview Graph
Notes: From March 15 – April 14, we saw very similar website traffic patterns as the previous month, but with lower levels of traffic overall.
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Discussion - Biz X Magazine Article
Four times per year, the Windsor-Essex County Health Unit submits an article to be published in the Biz X magazine, within the Parenting section. The magazine is available in both print and is published online.
For the May edition, the Healthy Schools vaccine department wrote an article on the importance of the HPV vaccine for cancer prevention. It also discussed how students can access the vaccine, highlighting the roll WECHU’s vaccine team plays in school-based immunization clinics.
The Communications Department promoted the article with a social media post which linked to the online version of the magazine, and posted the content on our website in the newsroom under Articles and Columns.