PREPARED BY:
Communications Department
DATE:
March 2023
SUBJECT:
January 15, 2023 – February 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | Jan 15 – Feb 14 |
Dec 15 – Jan 14 |
DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
8 |
3 |
+5 |
|
Media Requests Received |
34 |
10 |
+24 |
|
Wechu.org pageviews |
118,733 |
101,411 |
+17,322 |
|
YouTube Channel Subscribers |
1,731 |
1,732 |
-1 |
|
Email Subscribers |
7,548 |
7,633 |
-85 |
|
Emails Distributed |
12 |
5 |
+7 |
|
Facebook Fans |
18,987 |
18,930 |
+57 |
|
Facebook Posts |
77 |
54 |
+23 |
|
Twitter Followers |
8,704 |
8,691 |
+13 |
|
Twitter Posts |
76 |
49 |
+27 |
|
Instagram Followers |
1,521 |
1,504 |
+17 |
|
Instagram Posts |
41 |
27 |
+14 |
|
LinkedIn Followers |
1,340 |
1,311 |
+29 |
|
LinkedIn Posts |
34 |
20 |
+14 |
|
Media Exposure |
184 |
121 |
+63 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Website Overview Graph
Social Media Overview Graph
DISCUSSION
The Communications Department launched Phase One of the Corporate Marketing Campaign on January 31.
This phase, which is focused on the historical aspect of public health, as well as introducing the seven main programs at the WECHU, will run until the end of March.
To date, organic (unpaid) social posts have been issued once per week, a boosted social post has run for seven days, emails have gone to our general subscribers, and our owned communication pieces (e.g., website banner, on-hold phone message) point to the new webpage.
The boosted post which ran from February 3 – 10, 2023 had a reach of 11,749 accounts, and resulted in 92 link clicks (visits to the wechu.org/history webpage). The post was targeted to adults living in Essex, Leamington, and Windsor (geographic tags available through Facebook’s ad centre, Meta), with the goal of boosting website visits.