SUBMITTED BY
Communications Department
DATE
May 19, 2022
SUBJECT
March 15 – April 14, 2022 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
|
SOURCE |
MARCH 15 – APRIL 15 |
FEBRUARY 15 – MARCH 14 |
DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notifications Issued |
36 |
31 |
+5 |
|
Media Requests Received |
23 |
28 |
-5 |
|
Wechu.org page views |
302,147 |
299,865 |
+2,282 |
|
YouTube Channel Subscribers |
1,754 |
1,761 |
-7 |
|
Email Subscribers |
8,037 |
8,133 |
-96 |
|
Emails Distributed |
40 |
33 |
+7 |
|
Facebook Fans |
18,648 |
18,632 |
+16 |
|
Facebook Posts |
146 |
121 |
+25 |
|
Twitter Follower |
8,590 |
8,568 |
+22 |
|
Twitter Posts |
141 |
122 |
+19 |
|
Instagram Followers |
1,451 |
1,440 |
+11 |
|
Instagram Posts |
43 |
29 |
+14 |
|
LinkedIn Followers |
1,091 |
1,079 |
+12 |
|
LinkedIn Posts |
83 |
73 |
+10 |
|
Media Exposure |
572 |
563 |
+9 |
Data Notes can be provided upon request.
Media Exposure Overview Graph
Website Overview Graph
Discussion
Current notable projects that the department is working on.
We are promoting the arrival of the GO-VAXX bus for COVID-19 vaccinations in Leamington on May 2 and 3. This was a collaboration between the WECHU and the Municipality of Leamington through multiple media channels.
Food Handler Certification Examinations news release was issued on Tuesday, April 5.
The Communications department is maintaining marketing and communication efforts regarding COVID-19 vaccinations in the region with our partners. In particular, the COVID-19 pop up clinics in the community and at WECHU offices.
We continue to provide support for the Catch-Up Immunization Clinics for Students in Grades 7 to 12 that will occur until August in multiple locations throughout Windsor and Essex County.