PREPARED BY:
Communications Department
DATE:
November 20, 2023
SUBJECT:
August 15, 2023 – September 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | August 15 - September 14 | July 15 - August 14 | DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
9 |
6 |
3 |
|
Media Requests Received |
16 |
10 |
6 |
|
Wechu.org pageviews* |
124,245 |
95,692 |
28,553 |
|
YouTube Channel Subscribers |
1,744 |
1,745 |
-1 |
|
Email Subscribers |
7,270 |
7,309 |
-39 |
|
Emails Distributed |
18 |
12 |
6 |
|
Facebook Fans |
19,167 |
19,133 |
34 |
|
Facebook Posts |
67 |
57 |
10 |
|
Twitter Followers |
8,658 |
8,637 |
21 |
|
Twitter Posts |
68 |
57 |
11 |
|
Instagram Followers |
1,588 |
1,568 |
20 |
|
Instagram Posts |
38 |
31 |
7 |
|
LinkedIn Followers |
1,613 |
1,563 |
50 |
|
LinkedIn Posts |
15 |
15 |
- |
|
Media Exposure |
62 |
91 |
-29 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Notes: Between August 15 – September 14, we experienced one large peak, and one smaller peak in exposure:
August 24 – On this date, a variety of news stories were released including beach water results, a boil water advisory for Kingsville, and a mental health / suicide awareness event to promote the awareness month of September.
August 30 – 31 – Across these dates, beach water results were shared, the WECHU conducted an interview on sexually transmitted infections, and stories around SafePoint funding approval.
Website Overview Graph
Notes: During the timeframe of August 14 – September 15, we saw similar website traffic patterns as the previous month. We did have a peak in web traffic on August 24, which corresponds with two big news stories – the boil water advisory as well as the weekly beach water testing results.
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Note: Overall, we saw small increases in our follows on all platforms over the month.
DISCUSSION
The Communications Department worked closely with the Environmental Health Department on the Fight the Bite campaign which raises awareness on the prevention of vector borne illness, specifically West Nile Virus. The campaign was multi-faceted including, commercials on two local radio stations (Blackburn and AM800), digital billboards, and interior bus posters. A variety of online mediums were also used including organic social media posts, paid advertisments on Meta (Facebook and Instagram), and Google Response Display Ads.
The Google Response Display Ads ran for approximately 8 weeks, and had a total of 15,014 impressions (the number of times the ad was on a screen), which yielded 875 link clicks to the Fight the Bite webpage. Paid advertisements on Meta had a total reach of 13,452 (number of people who saw the ad at least once), which yielded 175 link clicks to the Fight the Bite webpage.