PREPARED BY:
Communications Department
DATE:
November 20, 2023
SUBJECT:
September 15, 2023 – October 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | September 15 - October 14 | August 15 - September 14 | DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
6 |
9 |
-3 |
|
Media Requests Received |
11 |
16 |
-5 |
|
Wechu.org pageviews* |
127,528 |
124,245 |
3,283 |
|
YouTube Channel Subscribers |
1,744 |
1,744 |
- |
|
Email Subscribers |
7,242 |
7,270 |
-28 |
|
Emails Distributed |
12 |
18 |
-6 |
|
Facebook Fans |
19,176 |
19,167 |
9 |
|
Facebook Posts |
60 |
67 |
-7 |
|
Twitter Followers |
8,652 |
8,658 |
-6 |
|
Twitter Posts |
58 |
68 |
-10 |
|
Instagram Followers |
1,605 |
1,588 |
17 |
|
Instagram Posts |
33 |
38 |
-5 |
|
LinkedIn Followers |
1,641 |
1,613 |
28 |
|
LinkedIn Posts |
18 |
15 |
3 |
|
Media Exposure |
101 |
62 |
39 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Sept. 22 – On this date, two stories received wide media coverage – the continuation of a boil water advisory for Wheatly residents, and a three-part series on the effect of opioids and overdoses in Windsor-Essex.
Oct. 6 – The largest spike in media coverage was due to the announcement of the updated Moderna COVID-19 vaccine availability, and the pause on Consumption and Treatment Service (CTS) site application reviews in the province. The coverage of CTS site reviews continued for the remainder of the timeframe.
Website Overview Graph
Notes: During the timeframe of September 15 – October 14, we saw similar website traffic patterns as the previous month. We did have a peak in web traffic on October 10, which was when vaccine appointments were first available for the new COVID-19 vaccine (for individuals in high-risk groups).
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Note: Overall, we saw small increases in our follows on all platforms over the month.
DISCUSSION
The Communications Department worked with the Healthy Schools department on their Healthy Sleep campaign. The goal of the campaign was to drive people to a webpage for information on the importance of sleep for overall health, and ways to improve sleep quality. The campaign utilized four communication components including, a digital display at the Devonshire mall, a printed ad inside Transit Windsor buses, social media ads, and boosted social media posts.
All components directed people to the Healthy Sleep webpage, either linked from social media, or utilizing QR codes on the ads. For the duration of the campaign, the webpage had a total of 598 views. The Facebook ad reached 16,225 users, and the three boosted posts had a total reach of 11,993.