PREPARED BY:
Communications Department
DATE:
September 21, 2023
SUBJECT:
July 15, 2023 – August 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | July 15 - August 14 | June 15 - July 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 6 | 10 | -4 |
| Media Requests Received | 10 | 20 | -10 |
| Wechu.org pageviews | 95,692 | 94,832 | 860 |
| YouTube Channel Subscribers | 1,745 | 1,741 | 4 |
| Email Subscribers | 7,309 | 7,353 | -44 |
| Emails Distributed | 12 | 16 | -4 |
| Facebook Fans | 19,133 | 19,128 | 5 |
| Facebook Posts | 57 | 71 | -14 |
| Twitter Followers | 8,637 | 8,679 | -42 |
| Twitter Posts | 57 | 69 | -12 |
| Instagram Followers | 1,568 | 1,557 | 11 |
| Instagram Posts | 31 | 45 | -14 |
| LinkedIn Followers | 1,563 | 1,546 | 17 |
| LinkedIn Posts | 15 | 22 | -7 |
| Media Exposure | 91 | 97 | -6 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Notes: Between July 15 – August 14, we experienced one large peak, and a few smaller peaks in media exposure:
July 19 – Beach water results were shared via email and social media posts on these two dates, resulting in 6 stories.
July 21 – Dr. Mehdi provided guidance and an update on COVID-19 boosters in the fall, for 3 stories.
July 26 – An extended heat warning was issued. This resulted in 18 news stories.
August 2 – We issued beach water testing results and an opioid overdose alert, which resulted in 10 total stories. August 10 – Beach water testing results were issued, and stories around the need to recruit physicians to Windsor- Essex County, resulting in 10 stories.
Website Overview Graph
Notes: During the timeframe of July 14 – Aug 15, we saw similar website traffic as the previous period. Over this timeframe, our Safe Water pages consistently took spots in our weekly top ten (test results page as well as individual beach pages).
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Note: Overall, our social media followers / fans remained consistent over the month.
DISCUSSION
The Communications Department worked closely with the Infectious Disease Prevention Department on a campaign to reduce the stigma of sexually transmitted and blood borne infections. The campaign was multi- faceted, including components such as paid social media posts and a full- page ad in Biz X magazine.
There were two boosted posts on Facebook which reached 15,018 people and resulted in 215 total link clicks, which took viewers to https://www.wechu.org/STI.