PREPARED BY: Communications Department
DATE: October 18, 2024
SUBJECT: September 15, 2024 - October 14, 2024, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | September 15 – October 14 | August 15 – September 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 6 | 8 | -2 |
| Media Requests Received | 11 | 17 | -6 |
| Wechu.org pageviews | 109,588 | 104,790 | 4,798 |
| YouTube Channel Subscribers | 1,791 | 1,786 | 5 |
| Email Subscribers | 6,980 | 6,986 | -6 |
| Emails Distributed | 10 | 10 |
|
| Facebook Fans | 19,420 | 19,414 | 6 |
| Facebook Posts | 68 | 68 |
|
| Twitter Followers | 8,641 | 8,646 | -5 |
| Twitter Posts | 70 | 70 |
|
| Instagram Followers | 1,768 | 1,724 | 44 |
| Instagram Posts | 32 | 36 | -4 |
| LinkedIn Followers | 1,775 | 1,759 | 16 |
| LinkedIn Posts | 15 | 7 | 8 |
Media Exposure |
110 | 105 | 5 |
Data Notes can be provided upon request.
Media Exposure Overview Graph
Notes: From September 15 – October 14, we experienced four main peaks of media exposure:
- Sept 23 – A total of 18 stories were published regarding the distribution of KI Pills in LaSalle and Essex.
- Sept 27 – A total of 14 stories were published following the WECHU’s news release regarding the ongoing risk of West Nile Virus, along with 6 stories regarding the food insecurity report presented at the Board of Health meeting.
- Oct 2 – A total of 4 stories were published regarding rabies awareness, along with 15 stories that mentioned SafePoint, but were focused on workplace violence.
- Oct 9 – A media advisory released by ONA was shared on 13 webpages, regarding contract negotiations.
Website Overview Graph
Notes: From September 15 – October 14, we saw a slight increase in web traffic compared to last period.
Social Media Overview Graph
Lighter blue line represents the current month, darker blue line represents the previous month.
Notes: We saw an increase in followers on Instagram, which may be related to the start of paid advertising of the Supporting Better Health campaign.
Discussion - Rabies Awareness
To raise awareness around rabies, the Communications Department worked with the Environmental Health Department on a multi-faceted campaign.
The campaign included boosted posts on social media (i.e., Facebook and Instagram), paid ads on social media, and radio ads. The messaging focused on preventing an exposure, what to do following an exposure, and rabies vaccine for pets.
The boosted posts on social media resulted in a total of 566 link clicks (which directed users to our rabies webpages), and reached 14,472 users on the two platforms. The three paid ads resulted in a total of 2,095 link clicks, and reached 77,055 users.