SUBMITTED BY
Communications Department
DATE
April 21, 2022
SUBJECT
February 15 – March 14, 2022 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
|
SOURCE |
FEBRUARY 15 – MARCH 15 |
JANUARY 15 – FEBRUARY 14 |
DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notifications Issued |
31 |
31 |
0 |
|
Media Requests Received |
28 |
50 |
-22 |
|
Wechu.org page views |
262,164 |
505,880 |
-183,133 |
|
YouTube Channel Subscribers |
1,761 |
1,767 |
-6 |
|
Email Subscribers |
8,133 |
8,295 |
-162 |
|
Emails Distributed |
33 |
33 |
0 |
|
Facebook Fans |
18,632 |
18,628 |
+4 |
|
Facebook Posts |
121 |
121 |
0 |
|
Twitter Follower |
8,568 |
8,491 |
+76 |
|
Twitter Posts |
122 |
115 |
+7 |
|
Instagram Followers |
1,440 |
1,399 |
+43 |
|
Instagram Posts |
29 |
18 |
+11 |
|
LinkedIn Followers |
1,079 |
1,060 |
+19 |
|
LinkedIn Posts |
73 |
85 |
-12 |
|
Media Exposure |
563 |
810 |
-247 |
Data Notes can be provided upon request.
Media Exposure Overview Graph
Website Overview Graph
Discussion
Current notable projects that the department is working on.
We promoted World TB Day on March 24 - Shining a Red Light for World TB Day through multiple media channels.
The First Case of Influenza A Confirmed in Windsor-Essex news release was issued on Tuesday, March 22.
The Communications department is maintaining marketing and communication efforts regarding COVID-19 vaccinations in the region with our partners. In particular, the COVID-19 pop up clinics in the community continue to be promoted and we are working on messages around the Devonshire Mall Vaccination Centre To Cease Operations Saturday, April 2nd.
We are providing support for the Catch-Up Immunization Clinics for Students in Grades 7 to 12 that will occur until August in multiple locations throughout Windsor and Essex County.