PREPARED BY:
Communications Department
DATE:
May 18, 2023
SUBJECT:
March 15, 2023 – April 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | March 15 - April 14 | Feb 15 – March 14 | DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
8 |
2 |
6 |
|
Media Requests Received |
17 |
20 |
-3 |
|
Wechu.org pageviews |
103,458 |
98,631 |
4,827 |
|
YouTube Channel Subscribers |
1,737 |
1,743 |
-6 |
|
Email Subscribers |
7,467 |
7,537 |
-70 |
|
Emails Distributed |
10 |
7 |
3 |
|
Facebook Fans |
19,046 |
19,017 |
29 |
|
Facebook Posts |
117 |
73 |
44 |
|
Twitter Followers |
8,706 |
8,720 |
-14 |
|
Twitter Posts |
67 |
70 |
-3 |
|
Instagram Followers |
1,535 |
1,527 |
8 |
|
Instagram Posts |
37 |
41 |
-4 |
|
LinkedIn Followers |
1,423 |
1,377 |
46 |
|
LinkedIn Posts |
30 |
27 |
3 |
|
Media Exposure |
214 |
163 |
51 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Website Overview Graph
Social Media Overview Graph
DISCUSSION
The Communications Department supported the Chronic Disease and Injury Prevention department’s Nutrition team throughout the month of March for Nutrition Month. This is a national campaign, and the 2023 theme was Unlock the Potential of Food with a focus on finding a local dietitian.
Campaign components included a news release to kick off the month as well as a sponsored social media posts directing users to a series of videos with tips to develop their food skills. The You Can Cook videos were developed by a WECHU Public Health Nutritionist and filmed/edited by a local production company. The videos can be found on YouTube and were originally launched in 2021 with the goal of aligning promotions and driving follower traffic during Nutrition Month in subsequent years.